Stand out and become recognised in the industry for your unique style

YOUR FUTURE SELF WILL THANK YOU FOR UNLEASHING YOUR CREATIVE IMPRESSION INTO UNCOVERING UNIQUE ART THAT PEOPLE WILL “BUY” INTO

SCROLL TO THE BOTTOM OF THE PAGE TO PURCHASE THE REPLAY NOW!

My Signature way to Uncovering your Unique Style because

AND YOUR OWN UNIQUE STYLE

This is a ‘doing’ workshop where you start creating your unique style over the course of 3 days.

The 3-Day Schedule

DAY ONE
Uncovering your Essence
We’ll dive into THE STORY OF YOU - Deep dive into what lights you up & inspires you
Your story / Your inner child / Your memories
Your values / Your beliefs
Your gut feelings
Why it’s important to have your own style
Why you need a story behind your designs and what this has to do with ‘selling

DAY TWO
Making room in the industry for your art
How it starts with you
Putting your essence into your brand with ‘my signature way’ and why my brand is uncopyable
The 8 layers of uniqueness in an artist’s brand that makes up your unique style
Understanding that everyone has a different artistry, and Unlocking what yours is
Tapping into your intuition and pure essence.
Because there is room for your art in the industry. You just need the how.

DAY THREE
Becoming recognised for your style
How to stand out in the industry for your style
Do’s and Don’ts of how to get recognized for your ‘thing’
Common mistakes artists make (but you won’t)
Setting up your lifestyle calendar for inspired success
Design a fulfilling life around your inspired art instead of just client-led work
A letter to yourself

PFFFT! IT WAS WITH YOU ALL ALONG AND I’LL PROVE IT!!!

There’s only 1 reason why you haven’t figured out what your artistic brand voice AKA your own unique style is and that’s because you’re unsure whether there’s room for your art in this world.

What we draw or do creatively is so easy we doubt whether someone will pay $$ for it or maybe you think that having a business is not your thing so you’ll dabble but you won’t ‘sell’ your creativity.

FIRSTLY, creating your artwork, taking the inspiration, putting yourself first, doing the creativity is actually harder than ‘selling’ the piece of art at the end. That’s the truth.

SECONDLY, in all my years in design I’ve seen it alllllllll. All the designs you can think of. YOU are your point of difference! YOU, exactly how you are right now, unpolished and in the moment is what the world needs to see so others can be inspired and be themselves too.

There is room for your art because

If you make room for you. You make room for your art and the world makes room for your style.

Screen Shot 2022-06-14 at 12.12.16 pm.png

♥

“This mindset will allow me to make more art and therefore become better at it”

I feel more confident doing work in the style that feels natural to me and joyful to create instead of trying to do every type of style around and following every trend. Cass was very encouraging about being true to yourself and what comes naturally to you. With so much noise out there on social media I was trying to force myself to be good at everything even if I didn’t particularly enjoy it. Now I feel confident to make the kind of art that comes naturally to me and that I enjoy and see what comes from it. I think Cass is right in saying that there are people out there that understand the energy behind it and will therefore appreciate it. I think this mindset will allow me to make more art and therefore become better at it.

- Ana O’Brien

♥

“The workshop has given me the confidence to continue further on the path of making my design work a full time, successful business instead of a side hustle...”

Cass is so engaging, supportive and so full of encouragement! Came aware with a new sense of self and discovery of my uniqueness and style. I am excited to continue to put all I learnt in to practice. Thanks so much for sharing your wisdom Cass - you are a shining light xx

- Meredith Gain

♥

“This workshop is a confidence builder”

I'd gotten lost in trying to be what everyone else was and each time I'd scroll Instagram I'd feel down on myself, like I needed to paint like this person or I needed to paint this subject, etc. This workshop took me back to me and not to compete with everyone else and that I'm ok, just to paint what is authentic to me and try and not be anyone else.

- Jenni Rogers

♥

“Doing this workshop has inspired me to change and go back to something I know I love and that will grow and fill me up!”

Thanks Cass for showing me the steps to uncover my illustration style, and confidence to share my work. I used to draw all the time, but with life and family I haven't made space for it for a few years. Doing this workshop has inspired me to change that and go back to something I know I love and that will grow and fill me up!

- Wendy McEwan

♥

“A great getting started primer for artists of every level”

I learned that I need to spend more time for me! I work multiple jobs and deal with freelance, but I really need to just start doing art and finding my style. More me time please! A great getting started primer for artists of every level.

- Anonymous

♥

“It has fostered the belief in myself that I am on the right pathway and feel that I have indeed uncovered my style”

Thank you so much Cass for this wonderful workshop. Learning from Cass taught me that digging deep and reflecting on our lives and what’s important to us really makes a huge difference to our artwork and it has fostered the belief in myself that I am on the right pathway and feel that I have indeed uncovered my style.

- Sue Thomson

It’s taken me 7 years to discover the nuances of how to create a signature creative style.

EVERYTHING IN THIS WORKSHOP HAS HELPED ME GROW INTO A RECOGNISABLE BRAND, EVEN IF ANOTHER ARTIST DECIDES TO REPLICATE MY ILLUSTRATIONS.

People come to me for my style and will pay for it, and they always will.

This is why and how my art ‘sells’ itself & how I continually stay uniquely different in my style even when brand evolves…

WHAT DOESN’T WORK…

✘ Copying designs. Just no!

✘ Testing out everyone else’s styles on your own brand, which only confuses people

✘ Being fake in your business, meaning your brand isn’t reflecting your style

✘ Not feeling inspired in your creative work/ business

✘ Doubting your natural skills

✘ Thinking there’s no room for your artwork in the design industry

✘ Believing you can’t make money from your own unique style

✘ Not making time for you and your creativity to come through

Inside this 3 day WORKSHOP with me, you’ll:

★ Know how to turn your artwork into something special and ‘unique’ so you can offer something different in the industry

★ Begin to value your natural gifts and the style of art and see it as special to you only (worth $priceless)

★ Start producing a consistent style whether you’re a beginner or a few years in so you don’t confuse people with who you are as a brand moving forward

★ Create your first piece of artwork in your unique style because why draw like everyone else when you can draw like you

★ The mistakes I made when I was uncovering my own style so you don’t waste precious time or money

★ Begin to birth and uncover what your unique style is; something you’ve struggled to pinpoint creatively up until now

★ Start the process of you STANDING OUT as a recognisable brand in the creative industry instead of a hodgepodge of different styles all over the internet

Why draw like everyone
when you can draw like YOU?

I understand why you might doubt if there’s room for your art. In an online world people might copy a good design you have, unfortunately this makes you doubt if there's even room for you and what you can offer because there’s nothing original anymore.

But you are original because there’s only one of you. And I'll show you how to put this into your art to make it original too.

THINK ABOUT THIS... THERE IS ONLY ONE OF ME.

There are many elements of my life that make up my story...

My brand style is in everything I do.

Which means people might try to copy my artwork...

"Ebb & Flow"
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Some paths stop suddenly, whilst others continue on
Sometimes they're long, sometimes they're short
Sometimes there's twists, sometimes there's turns
Sometimes they are up, and then they are down
Sometimes they a

My watercolours, brought to life by the incredible @palm.noosa

What even is Surface Pattern Design?🤔
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I asked myself the same question when I discovered that this was actually a thing! A thing that I could do from artwork I’d already created! 😱 🎨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is simply the process of taking yo

DOORS ARE OPEN! 🍾 🎉💫💃

It’s that time of year again my love, for 3 early bird days we are welcoming you into the surface pattern design course for creative entrepreneurs ❤️ The very best “real world” surface design course that y

The world of Surface Pattern Design has honestly changed my life and the trajectory of my creative career. To paint and create for beautiful brands and their products HAS to be one of the most rewarding and fun experiences of being a creative! AND we

For example, even if other artists draw the same ‘seashell’ - customers who recognise my brand will choose and pay for my artwork over a more established brand, or a cheaper design because it belongs to my style.

They are buying my story!

“Your own style is letting people see things from your lens of the world”

The more you put yourself into your designs, THE BETTER THE RESULT.

But that’s not how we are taught. You’re not to tap into who you are. We are taught this is how you draw and this is how you paint. You look at other courses, and this happened to me where I thought I would be successful by doing it like other people. You need to trust yourself more. Give yourself permission and do it your way.
Simply what feels good to you. Do it this way or that way. We’ve numbed ourselves to this. Tap back into what you want, comes naturally, feels fun, What comes easy, effortless, with no resistance, goes with the flow, feels right, feels good to do.
This means that you are on the right path to whatever it is that your path is meant to be. Because success is different to everybody and living a life that is true is going to look different to everybody. Sure you can be financially provided for but only if you’re ecstatic to get there. It feels aligning to yourself then you are going to vibrate at a higher frequency to attract whatever you aka 7 figure, dream clients.

YOUR STYLE EVOLVES OVER TIME BUT IT IS THIS CONFIRMATION YOU NEED THAT YOU’RE ON THAT RIGHT JOURNEY.

Starting now!

Go from client after client work into more you inspired work (that people will LOVE TO BUY)

WORKSHOP GUARANTEE

Uncovering your own unique style means...

I’ll prove to you that your style is already there. You will walk away seeing your own style for the very first time.
Even if you’ve never created anything before
Even if you have no business
Even if you’ve been in the industry for years

At the end of the 3 days you’ll be on your way to creating an inspiring unique style around the essence of who you are which is uncopyable.

You will be motivated to move from client work into your own work because you will believe without a doubt, that there is room for your artwork

I’ll show you how you can trust yourself and that you already have your style. You just need to value your gift, your unique artistry and put this juice into a unique brand style and I’ll show you exactly how to do that in this workshop.

♥

“THIS Made it absolutely clear to me what style it is that is really me! I’m so happy I did it”

Although I have done moodboards before, making this one entirely about all the things I love has been fantastic. I was getting muddled as to what I want to draw as I love many different styles and can draw different styles. After following the guidelines on this workshop this moodboard completely surprised me and made it absolutely clear to me what style it is that is really me! I’m so happy I did it.

- Karen Hansen

♥

“looking forward to freeing myself from my self-made shackles and tapping into those moments again, playing and getting into a new creative flow”

Cass it's hard to not get swept up in your amazing energy when you talk about your art, style and creativity in general. Your heartfelt passion for these topics and your love of being able to share and help others find their own way just absolutely oozes out of you, like sprinkles of light. I particularly loved taking a trip down memory lane, rediscovering those moments in time when my creative sparks began to fly. I'm looking forward to freeing myself from my self-made shackles and tapping into those moments again, playing and getting into a new creative flow. Thanks for a truly inspiring workshop!

- Jodie Warters

♥

“I love Cass's relaxed but super informative style of teaching...”

I missed our lessons and live Q&A's when the course was over.

- Joanne Hope

will thank you for taking the time to find your style today

Who is this training for?

You!

SEE BELOW TO JOIN! ⤵

Dive in & watch the REPLAY now!

Unlimited lifetime access

Bite-sized lessons

Self-paced

For my Aussie Creatives

For my International Creatives

FREQUENTLY ASKED QUESTIONS

Over the next 3 days you’ll:
- Know how to set yourself up so that your artwork sells itself through who you are and your story, your brand.
- Create space and room for your artwork in this industry
- The psychology around buying expensive artwork, illustrations and patterns
- Understand why people will choose you over another artist drawing a similar thing but with no specific style
- Uncover a ‘you’ style by diving into your art piece, the tools you use, the way and how you illustrate, and the art process of what you do
- Build a brand of your unique style around your lifestyle and how valuing yourself will lead others to value your work as well
- And most importantly walk away knowing what you're passionate or inspired by so you can keep coming back to this anchor, create designs that fit your brand values and weave beautiful artwork from that place, which makes your brand uncopyable
For you if you have a flickering desire to do something with your natural artistry. For the artist who wants to do something with your artwork but doesn't know how to make it stand out or sell. For the artist who wants to do something that lights them up other than client focused work.
There is no reason why this isn’t going to work for you. This isn't just theory where you learn something and still have to think about it. This is a ‘doing’ masterclass where we’ll take your essence and start the process of crafting your unique style with me over the course of 3 days. IT STARTS HERE. I personally guarantee that!
Inside this masterclass, either during or after you’ll be as I said ‘doing’ so you’ll either do some exercise with me during the masterclass or you’ll go away ‘value yourself as an artist’ and set aside ‘you’ time to complete the exercises.
This isn’t a watered down version of my SPD course. My signature SPD course is about building a profitable and successful SPD skills/income/business. Uncovering your Unique Style is about you, your style, making room and space for the artist you are, taking your essence and putting ‘you’ into a signature artistry style that the industry recognises as' ‘your’’ thing. It’s a one-time only FREE offer this intake as this is a beta trial for Cass Deller Design. If you loved this masterclass and you feel SPD course could be the answer I’d be honored to teach you everything about patterns from concept, to profitable pricing, to print and all things building a beautiful income and pattern library. There’s a special discount if you decide to join me SPD course inside this masterclass, because with a unique style, your journey into SPD takes it to a whole other level. I know in my heart that you’ll 100% love SPD as well!
This WAS a live workshop that I ran in July 2022. The energy of this group was so potent and infectious that I want you to feel that too! If you purchase this course, you are purchasing the replay of the live workshop.

Do you wonder or doubt if there’s room for your art in this world?

You’ll NEVER think that again after this workshop!